Programme

The Programme seeks to spread information about EU organic production method.

The general objectives of the Programme are:

  1. Improve identification of EU organic labelling through increasing recognition of EU organic logo. 2. Improve trust in EU organic logo through increasing awareness on EU organic labelling rules and control system. 3. Improve consumer understanding of value-added of EU organic products through increasing and broadening consumer awareness about content and benefits of EU organic farming.
  2. Improve trust in EU organic logo through increasing awareness on EU organic labelling rules and control system.
  3. Improve consumer understanding of value-added of EU organic products through increasing and broadening consumer awareness about content and benefits of EU organic farming.

The Programme aims to increase awareness about EU organic production method and, particularly, to explain value-added of EU organic products and benefits of EU organic farming in China and South Korea.

The Programme specifically aims to highlight the specific features of EU organic production methods, particularly in terms of food safety, traceability, authenticity, labelling, animal welfare, respect for the environment and sustainability, and the characteristics of agricultural and food products, particularly in terms of their quality.

EU organic products are well-suited to satisfy growing demand for reliable organic production, as EU organic logo gives a product competitive advantage.

EU organic logo guarantees that:

EU organic products are natural, suited to modern daily life and a pleasure to consume.
EU organic system is trustworthy.

The advantages of EU organic products arise from:

Production methods that particularly respect the environment and animal welfare
Organic farming supports the diversity of agricultural production as well as the maintenance of the countryside.
Stringent requirements
Production are subject to stringent production and inspection rules, including full traceability to ensure that products originate from farm under an organic inspection system.
Protection & control
Use of terms organic, ecological, biological and Community logo is protected by law; these signs quarantee that products meet strict production criteria and have undergone stringent checks.